Setting up an efficient content marketing strategy

Inbound Marketing

During this training, we will discuss what's a complete content marketing strategy, how to build from scratch a strategyfor your company or your clients, and finally how to take advantages of your content strategy in order to reach your business objectives.

3.5/5
(5 avis)
1 jour
(7 h)
  • Understand the stakes and challenges of this strategy
  • Master the different types of content and writing techniques
  • Develop or optimize premium offers

Digital marketing professionals : Marketing managers, entrepreneurs, freelancers and consultants wishing to optimize an existing content strategy or start from scratch.

 

  • You have to know what are the outlines of an inbound marketing strategy

Program

  • Specificities and challenges
  • The different types of content
  • Definition of objectives
  • Définition of  your editorial line
  • Definition of your audiences : your buyer personas
  • Create content that generates traffic, engagement, quotes requests ... 
  • Create content internally or subcontracting its creation ?
  • Whar subjects are interesting for you audience ?
  • How to optimize your content for SEO?
  • Easy accessible content and premium content
  • Which channels do you need to use ?
  • Emailing and automation
  • The different key performance indicators to set and follow 
  • How to analyse these indicators and calculate your R.O.I. 

Your teacher for this training

Training availability

durée
1 jour (7 h)
Prix
895
(per learner)
Register
durée
1 jour (7 h)
Prix
3600
(8 learners max)
Register
durée
2 jour (14 h)
Prix
3600
(number of attendees to be defined)
Register
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